Do not shop

Do not shopDo not shop. Only very rarely. And when you do, love it. Go alone.

Plan. Spend. Properly, as much as you can afford.

Make friends with changing room attendants. Take a camera. Discover independents, off radar, markets, charity, sample sales, untrendy department stores.

Treat luxury brand shops like Gucci, Prada, Chanel et al as a cultural outing in the manner of an exhibition or museum. Enjoy it all and the fact that it exists, without needing to own it.

It’s not all for you. It won’t all suit you anyway. Plus it won’t fit in your house or flat.

Take stuff home, try it with everything. Sit on it for a little while, see if you still love it a week later.

And then return it to the shop. There are very few good shops.

Be a good capitalist and don’t encourage the shit ones by buying rubbish.


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